Again, we won the account against many big names for the full integrated digital campaign. Together with Lion Wings,we created a two-phase campaign for Serasoft and initiated the launch of the product to the market. The first campaign, “Waktunya Serum Shampoo”, emphasizes the key competitive advantage of the product, which is the very first shampoo in Indonesia that contains DGA Serum.
Saya Sudah Serasoft
We helped Serasoft launch its new brand identity with a campaign that was inspired by women empowerment. It allowed the community to capture and share their authentic selves and be confident. We worked with 3 up and coming celebrities to embrace their womanhood and showing their pride of using the brand.